#Share your thoughts and opinions.

 

Living in the Fear #Gender based violence.

Advantages and disadvantages of using social media as public relations professional in addressing the #Gender based violence matter.

Archive photo from 2018: Ashraf Hendricks

We have lost many lives because of #Gender base violence worldwide. People are being abused in many ways because of their gender. Especially women and children, research shows that they are highly affected by the #Gender based violence. We need to show unity because together we can end it.

 Advantages of using social media as a public relations professional in addressing the #Gender base violence matter.

Social media has been very helpful and working hand in hand with the public relations professionals. The are campaigns that raises awareness about #Gender based violence and public relations professionals use social media on spreading the word and fighting this matter. So far social media has been helping and it shows improvements daily. Social media helps the public relations professionals to monitor and build mutual relationships between the victims and the public. There is so many ways that are put into place to avoid the matter. There is a hotline where you can get counselling and report about #Gender based violence.

(Photo courtesy: ISS(crime hub))

                                                                                                                                                                                                                                 Disadvantage of using social media as a public relations professional in addressing the #Gender base violence matter.

Social media maybe not friendly sometimes. Some feedback may be misleading and that is making it difficult for public relations practitioners to address the matter. Addressing #Gender based violence is so complex its need response and commitment from all stakeholders. Honesty and transparency are so much valued and that is kind challenging to some professionals. Some #Gender based violence matters are very hard for public relations practitioners to address on social media because some are victims of #Gender based violence. So the background checks are not made on some programs maybe making it difficult for a public relations professional to engage more.

My recommendations to my fellow public relations practitioners dealing with #Gender based violence matter.

You need to be very careful of what you say when addressing the matter, because anything may haunt you back and get you in some trouble. When addressing such matters honesty and having reliable sources is very essential. Ensuring that you know your target audience is one of the smart move. Make sure that your information is satisfying although it is to hard to satisfy the large audience. Work hand in hand with the victims to reach out for help to those who are willing to offer some help. Pay attention to social media because it could make your work easier by engaging with lot of people.

Image: REUTERS/Sumaya Hisham

The Mix, free information & support for under 25s – 0808 808 4994

National LGBT+ Domestic Abuse Helpline – 0800 999 5428

Samaritans (24/7 service) – 116 123

Men’s Advice Line, for male domestic abuse survivors – 0808 801 0327

Rights of Women advice lines, there are a range of services available.

 

South Africa in the dark! #Eskomloadshedding.

 

South Africa in the dark! #Eskomloadshedding.

Advantages and disadvantages of using social media as a public relations professional in addressing the #eskomloadshedding issue.

(Photo courtesy: Krugersdorp news)

Eskom load shedding is the deliberate and controlled interruption of electricity supply to specific areas by Eskom, South Africa's state-owned electricity supplier. Load shedding is used when the demand for electricity exceeds the available supply, which can cause the entire power grid to fail. Load shedding is common in South Africa due to a variety of factors including aging infrastructure, insufficient investment in new power generation capacity, and environmental concerns.

 Advantages of using social media as a public relations professional in addressing the #Eskomloadshedding issue.  

As public relations professionals, social media platforms have become a safe space for us to share our perspectives on a particular issue, and with the help of web 2.0, we have been given the ability to communicate with a large audience and receive feedback. Eskom has created a media room online which public relations work is made easier for the public to access media release and enquire any relevant issues. Load shedding is typically announced in advance so that people can know.

Disadvantages of using social media as a public relations professional in addressing the #Eskomloadshedding issue.

When it comes to social media one needs to be careful because some people use it for varied reasons. Negative feedback may be one of those reasons. Some people on social media may comment negative after the public relations practitioner has addressed the matter of #Eskomloadshedding. That could lead to bad engagement of the situation and then the public relations job becomes threatened. People on social media posts misleading information about #Eskomloadshedding matter and that results into many problems in public relations. Most people have lost their jobs because companies are failing without electric power and fuel price is high for them to buy back up generators, so they have to shorten their staff.

(Photo courtesy: Caxton Local Media)

My recommendations to my fellow public relations professionals in dealing with #Eskomloadshedding issue.

Proper research must be done before addressing the issue to avoid some glitches. When dealing with the large audience it is impossible to reach fully satisfaction. So it is better to be honest and ensure that your relationship with your sources is complex and with facts only involved. Inform the public with the correct information for example addresses on what is the reasons behind loadshedding and allow feedback from the publics to engage better. It is very important to look on every side that is affected by the matter.

                                                (Photo courtesy: BizNews)
labels: #Eskomloadshedding, Public relations

location: Johannesburg, South Africa