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Living in the Fear #Gender based violence.

Advantages and disadvantages of using social media as public relations professional in addressing the #Gender based violence matter.

Archive photo from 2018: Ashraf Hendricks

We have lost many lives because of #Gender base violence worldwide. People are being abused in many ways because of their gender. Especially women and children, research shows that they are highly affected by the #Gender based violence. We need to show unity because together we can end it.

 Advantages of using social media as a public relations professional in addressing the #Gender base violence matter.

Social media has been very helpful and working hand in hand with the public relations professionals. The are campaigns that raises awareness about #Gender based violence and public relations professionals use social media on spreading the word and fighting this matter. So far social media has been helping and it shows improvements daily. Social media helps the public relations professionals to monitor and build mutual relationships between the victims and the public. There is so many ways that are put into place to avoid the matter. There is a hotline where you can get counselling and report about #Gender based violence.

(Photo courtesy: ISS(crime hub))

                                                                                                                                                                                                                                 Disadvantage of using social media as a public relations professional in addressing the #Gender base violence matter.

Social media maybe not friendly sometimes. Some feedback may be misleading and that is making it difficult for public relations practitioners to address the matter. Addressing #Gender based violence is so complex its need response and commitment from all stakeholders. Honesty and transparency are so much valued and that is kind challenging to some professionals. Some #Gender based violence matters are very hard for public relations practitioners to address on social media because some are victims of #Gender based violence. So the background checks are not made on some programs maybe making it difficult for a public relations professional to engage more.

My recommendations to my fellow public relations practitioners dealing with #Gender based violence matter.

You need to be very careful of what you say when addressing the matter, because anything may haunt you back and get you in some trouble. When addressing such matters honesty and having reliable sources is very essential. Ensuring that you know your target audience is one of the smart move. Make sure that your information is satisfying although it is to hard to satisfy the large audience. Work hand in hand with the victims to reach out for help to those who are willing to offer some help. Pay attention to social media because it could make your work easier by engaging with lot of people.

Image: REUTERS/Sumaya Hisham

The Mix, free information & support for under 25s – 0808 808 4994

National LGBT+ Domestic Abuse Helpline – 0800 999 5428

Samaritans (24/7 service) – 116 123

Men’s Advice Line, for male domestic abuse survivors – 0808 801 0327

Rights of Women advice lines, there are a range of services available.